100% Entertainment. 100% Juicy.

Sony Entertainment Television (SET) launched a campaign creating 3D, larger-than-life juice cartons measuring up to 2.9m at key locations around the Central Business District, Serangoon Central, and Holland Village.

 

This was a campaign to promote Nashville, The Night Shift, and Cupcake Wars, targeted at SET’s female audiences. 3000 free juice cartons re-labeled with promotional materials of the featured shows were handed out.

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Members of the public were encouraged to strike a “wickedly juicy pose” with the hunky ambassadors, who were stationed at 5 locations, and enter SET’s Facebook contest.