Gardens by the Bay Website
Modular design wireframes, for highly effective design solution
THE OVERVIEW
​
A national garden and premier horticultural attraction for local and international visitors, Gardens by the Bay is a showpiece of horticulture and garden artistry that presents the plant kingdom in a whole new way, entertaining while educating visitors with plants ranging from species in cool, temperate climates to tropical forests and habitats.
MY ROLE
Stakeholder Workshop
Information Architecture
Wireframes (components)
DURATION
Oct 2020 - April 2021
(6 months)
TEAM
1 UX Director
1 UX Designer (myself)
1 UI Designer
1 Project Director
THE DELIVERY
OVERALL WEBSITE
GOAL
To create a mobile-first responsive website
OUTCOME
Developed a website with the proper template styling and mobile responsive behaviour that further improved the experience of the mobile site users
HOMEPAGE
GOAL
To improve homepage and content discovery
OUTCOME
Having specific homepage sections dedicated on the top viewed content (eg. Attractions, Events, Promotions or Plan Your Visit), making it more convenient for Users to access the information they are looking for
From homepage wireframe...
...to gardensbythebay.com
PRODUCT DETAIL PAGE
GOAL
How to address the Attractions Page that had high page views but low conversions
OUTCOME
-
Optimized the Attraction pages to make content structure clearer and easier to digest
-
Helped visitors (locals and non-locals alike) plan their Gardens by the Bay visit seamlessly by providing nearby recommendations, visual itineraries and related offers & promotions
-
Added visitor reviews on the website to assure visitors that GBB is a must visit place in Singapore
